About The Monarch Butterfly Eclipse Project
The Monarch Butterfly Eclipse Project is merging celestial magic with environmental conservation — funding essential research and habitat preservation initiatives for Monarch Butterfly and other pollinators.
The Monarch Butterfly Eclipse Project (TMBEP) is an inspiring student-led initiative based in Oakville, Ontario. In anticipation of the total solar eclipse on April 8, 2024, TMBEP spearheaded a campaign to sell ISO-certified solar eclipse glasses across Canada and the USA. Leveraging partnerships with retailers such as Canadian Tire and Home Hardware, a Shopify-powered e-commerce platform, and strong community connections, TMBEP achieved remarkable success, selling 400,000 pairs of eclipse glasses.
Founded by five passionate Canadian High School students:
Emilie Leclercq, Maggie Lentine, Ellen Lentine, Taylor Denton and Paige Denton, aims to raise awareness about the conservation of Monarch Butterflies with the sale of ISO certified solar eclipse glasses for the viewing of the awe-inspiring total solar of April 8th, 2024.
Total Solar Eclipses are Very Rare
Total solar eclipses are very rare and happen in a community on average only every 400 years. An additional fact that made the April 8th, 2024 total solar eclipse truly unique is that its path closely mirrored the major migration route of the endangered Monarch Butterfly.
Commitment to Donate the Net Proceeds
The girls have committed to donate the net proceeds of TMBEP, over the next number of years, to organizations there by building local, national and international partnerships of with government agencies, nonprofits, community groups, businesses, and academic programs working to conserve monarch butterflies and other pollinators.